Videos can be extremely useful and have value returning support to carry on with your passion. Deidre has a good point regarding business plan and I can be helpful in that area with her and you. This would be a step before determining what to do with the web site. How to bring in the finance or support should be done as part or after the business plan. Mind mapping all of your ideas since the beginning and seeing "HOW" they fit into a game plan that makes sense can act as a guide for your business plan. By the way the name "Code Green" brings to my mind the idea of an action plan getting the go ahead (could be funding, permits, sufficient material or personnel for a project etc.) aligned with the theme/mission statement etc. of the for profit or non-profit. Some of our activity at Permaculture Guild US is for profit and some non-profit, thus we have different names selected for these activities to keep each of them straight and focused.